The world of digital is a rapidly changing one, and no one can deny this fact. The current Corona pandemic and the associated lockdown has come as a blessing in disguise for the entire digital space. It has yet again seen a number of changes taking place, of course for the betterment. Thanks to the rise in the online activity amid this period, many new things have shaped up which can be called digital transformation trends 2020. What are these new things that will be the face of digital innovation 2020? We are going to find out, and list them over here. So, be ready as we take you through the things that have, and will take the digital world by storm.
A rundown of new things in the Digital arena
Rising emphasis on speed
Competition, be it for the resources, customers or even for the skilled workers has been intense like never before. However, even in these times, the thumb rule of competition hasn’t seen a change – so as to crack the deal, one got to be not just the best, but first as well. That implies, a business got to reach the markets and the target customers before its business rival do; arranging for the resources or supplies required for the production of products or services first; along with the capability to locate talent quickly as the company expands. All of the above demands better and faster processing, more clever and faster ways to extract information, and last but not the least, data evaluation and finding out its relevance.
From this, it is evident that the digital platforms will also have to speed up in order to match the speed of the above requirements.
COVID-19 Announcement Submission Tool (Beta) from Google
Talking about the popular digital platforms, it hasn’t been long since the launch of the COVID-19 Announcement Submission Tool from Google. The tool is there in the Google Search Console. Here is one tool that permits the web publishers out there to come up with Coronavirus specific announcements right from the Google Search console without the need to make use of the structured data.
The best example of digital platforms adapting to the needs of the current times.
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High-end solutions for the security of Information
Although digital technologies bring along a series of positive changes in our everyday life, there happens to be an unending risk with regard to the safety of information. Every new digital platform and channel presents several vulnerabilities for the attackers out there. That’s why businesses will take the help of high tech solutions for the security of their digital systems at present and in the near future. At the core of such systems, would lie the following,
- Upgrading the system continuously in the light of the latest threats, by leveraging AI and ML.
- Using AI for comprehending the threat patterns, anticipating vulnerabilities, and automation of the cybersecurity processes.
- Forecasting the use of AI by attackers and thus defending the bigger system sans any active human intervention.
TikTok like a tool from YouTube
YouTube is said to be brainstorming on an ala TikTok function termed as ‘Shorts’, with the aim to provide the same operations and features as that of the former one inside the YouTube app itself.
Shorts are being said to consist of a feed of short videos that will be posted by the users in this app owned by Google and will seek the support of the video service’s catalog of songs, licensed music, etc. These can be made use of as soundtracks for the user-created videos.
The purpose of this is to stand strong in today’s ever-increasing video competition.
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Sponsored display-based product targeting from Amazon
Amazon has come up with product targeting for the Sponsored Display ads. With this, merchants will now be able to target both complementary or similar products and categories through Seller Central. This is nothing but product discovery targeting. According to Amazon, one can now target e.g. jogging shoe ads to be displayed on the category pages for running shorts, with the help of this new option.
Over here, we have presented before you, a combined list of the generic as well as the platform-specific new things, so as to give you a clearer idea about the changing face of the digital world. Hope that you found it to be informative.