How Do I Create A Personal Brand On LinkedIn? With the latest trend in business networking, LinkedIn has become very popular. More than just a site where professionals can find each other, it is now a way for people who work with the same values that you do to come together in a “virtual community”. This is good for branding because when you use LinkedIn Personal Branding, you are connecting with others who share the same values as you.

Connections And Followers

They work differently than on other social networking sites. For example, 90k followers and 30k connections will not get you Influencers’ status on Instagram, though it’s quite impressive on LinkedIn. So why would you need to develop your personal brand on LinkedIn anyway? Here are 5 of the most compelling benefits:

Easy Linking Posting a link on LinkedIn is easy because it is tied into the context of the post. For example, I search for ways to generate leads with this company and I see all these hashtags.

That means I can quickly find some interesting posts by looking at what other people are saying. It’s also a good way to highlight some of the most important points in a post. Hinting at a cool story about some sort of problem people are facing is a good way to attract attention.

Grow My Business Networking

It is great because it’s linked to my personal business network. This allows me to promote some of the companies I’m involved with and meet many people who are interested in what I’m working on.

It also gives me a chance to network with other business owners in my field and start developing relationships. This is a great way to expand my business and meet new connections that will help me grow my business.

Good Impression

Make A Good First Impression If I was to post a link to my personal brand, my first impression is going to be how I look, or my cover photo. That’s not as important as your message, but if your cover photo or message looks professional, people are more likely to take time to read your profile. So what does that mean? It means that your profile picture and your cover photo are the first things that will be seen by many people searching for you. This means that your branding is important, and you should spend some time picking a great one.

Spread Brand

Spread Your Brand On LinkedIn I mentioned how LinkedIn is linked to your social media accounts. It’s true that each account has its own purpose and functionality, but that doesn’t mean that you shouldn’t spread your branding on all of them. I’ve linked up to my LinkedIn profile to all of my social profiles, including Facebook, Twitter, and Google+.

The other benefit of this is that these other accounts will also build up your engagement level. If you have hundreds of friends on Facebook, and several thousand on Twitter, and even several thousand on LinkedIn, you’ll start to see some engagement from people who would have never shown interest in you otherwise.

Keep Your Relevant Content On LinkedIn Even though LinkedIn allows you to leave your contact information on your profile, it doesn’t mean you should always do this. You don’t want to clutter up your profile with lots of irrelevant or spammy content. But you also don’t want to make sure that you’re always making your connections feel like they need to constantly call you back on their phone to find out more about you.

If you leave your contact details such as your email address and phone number, you can make sure that your connections think of you as a real person, and not just a new email address. This is one of the first things that LinkedIn experts will do if they get to know you well enough.

Conclusion;

It’s important for you to use your social media branding on all of your accounts. Just because LinkedIn allows you to link up all of your accounts, it doesn’t mean you should. Make sure you’re branding yourself and building your personal brand on all of your accounts, not just the one that’s linked to your current job. This way, when someone searches for your name on LinkedIn, they’ll be able to see that you’ve got lots of other interests and capabilities.