The higher the popularity of the brand, the more chances it has to win in the competition. To make a trade known, its owners use marketing tools that work both individually and collectively. We will tell you about how brand promotion is done today.
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Before you get serious about brand awareness, find out how things are right now. Perform the same analysis afterward and compare the results.
Ask consumers to answer questions like: What brands do they think of when they hear about a given product category? Can your trade be recognized without a clue?
After that, we start working. There is always room to grow, so let’s take a look at the most effective marketing tools. Social media helps to make friends with the target audience
SMM (Social Media Marketing)
For promotion, marketers use the most affordable and least expensive way – social networks: Facebook, VKontakte, Twitter, Odnoklassniki, Instagram, YouTube, and others. Today SMM is the first thing that starts brand promotion.
Choose a platform with the widest possible set of tools that will help present your label to the audience in a high-quality manner. It doesn’t make sense to use all channels. Create accounts where your target audience dwells.
If you are not sure which social network is “yours”, do some research: create accounts in several networks, look inside: who is registered, how it is customary to communicate. Could this audience potentially be yours?
The golden rule is don’t ignore your followers. People love it when a brand has a human face. Leave comments under each post, the conversation will continue without your participation. The account will begin to live its own life and attract new subscribers, and therefore potential customers.
Search Engine Optimisation
If you have a website, use another important tool – search engine optimization. The higher the site in the search list, the more traffic and the greater the chance that visitors will come to you and make a purchase (subscribe, register) – in a word, they will take meaningful action.
Remember: today’s Internet user is extremely spoiled and does not want to waste time searching. If it does not find you right away, it will turn to competitors from the top ten.
Well-tuned SEO is not a luxury, but a necessity. SEO is just a road for targeted traffic, and whether you get most of it or not depends on the quality of the content.
If the client does not find you right away, he will contact your TOP-10 competitors
Content Marketing
Continuous distribution of engaging and useful content is absolutely essential if you decide to promote your brand online. Progressive analysis methods include the wordstat.yandex.ru service, which shows the number of requests, and when viewing the history of requests, even the seasonality, Google Alerts, and Google Trends, which show the popularity of the brand and the number of requests, and Viral Checker, which allows you to find out the degree of user engagement.