Do you want to grow your email list but don’t know how to go about it? Are you looking for the best opt-in offers that can help you convert best? With the development of new technology every day, digital marketing continues to evolve and there is always a new technology or platform for marketing every time. There are also many effective converting offers out there that can help you grow your email list and most of them are free. Today in this article we take you through how to grow your email list with the best conversion.
Include email sign up on your website
Including email sign-up on your website allows visitors on your website to first sign up for their email before gaining access to your website. This gives you the opportunity to accumulate both your potential customer’s and visitor’s emails. And this email can be used by your marketing department to share information and regular updates on your products to both your customers and visitors.
Add your landing page to your social medial account
Instagram and Facebook are the biggest social platforms of all time with over one billion subscribers every month and most of these subscribers are following many business pages. Therefore, you can turn your followers into subscribers by adding your landing page to your social media account.
Create an opt-in that add value
Creating an opt-in that will not only entice your audience but also makes life easy for them will make them drop their email easily. Nobody likes stress and everyone wants something that won’t take time to implement therefore, making a big promise will generate more subscribers. Although not everyone that uses your opt-in will get results, it is important to tell them the results they will get. Be very bold and courageous. Tell them you can help them relieve stress, save more money, and time.
Don’t overwhelm your user
Are you getting a lot of unsubscribes and don’t know what to do? One of the ways to grow your email list is to make sure people don’t unsubscribe and it can be accomplished by not overwhelming your users. No one wants to be bombarded with many emails every day and it can be tiring and irritating especially for someone who can’t keep up with all the emails you are sending. The plan is to keep them not force them to unsubscribe therefore, you can opt for better options such as one email per week and a monthly review email. It is better to have engaging subscribers than subscribers that get your email but do not read emails.
Make it simple
Simplicity is key in all marketing strategies therefore, it is important to always make things easier for your potential subscribers. Research has shown that minimal sign-up steps compel people to subscribe faster. Although a lot of people have argued that steps such as first names and others help with email personalization later. However, many consumers often lose interest when the step is long and time-consuming. The fewer the steps, the more you grow your email list and grow your audience.
Engage your new subscribers
One of the most underrated places to grow your email list is the thank you page. Offering your new subscribers, a special discount or gift on your thank you and confirmation email turns them into instant buyers and permanent customers. It will also make them invite their friends and family and be on the lookout for more surprise package from you. Creating a referral campaign and providing gifts for every referral also help to grow your email list
Make your subscribe button more visible
Many website owners only put their subscription page in common pages such as blogs, articles, and many more and some don’t even have one. Do not make the same mistake and do not be afraid to ask people to subscribe. Create a place to sign up across your site including your home page and front page.