And again with you is our constant column “How it is done”. Today we will take a look behind the scenes of our large-format printing and see with our own eyes how bright and beautiful posters are made from a roll of banner fabric. Nowadays, many users prefer Marker laseraway or laser posters to get more durable posters and branding.
Here It Is – A Roll Of Banner Fabric.
Plain fabric made of synthetic, durable yarns. There is a very dense poster from which awnings, tents, and other lightweight advertising structures are built. The poster is easier to print images for billboards and big boards. There is also a thinner poster for interior printing, a light-transmitting poster for lightboxes, a mesh poster, flag fabric (this is also a banner if you didn’t know), and so on. In general, the real ” World of Banners “.
Most often, we use the banner fabric of universal density, which is suitable for printing any type of posters, but if necessary, there is everything for a beloved client, as in Yandex.
But actually, banner printing does not start here at all, not in the print shop, but much earlier – on the computer of our designer, to whom the customer brought the finished layout.
As the experience of the author shows (and the author has worked for almost seven years as a production designer, and has seen a lot), the layout is very rarely good enough to be used for printing. Firstly, each printing shop, including ours, has its own special rules and requirements for the layout, which the customer’s designer who creates the layout, as a rule, ignores. Secondly, the client sometimes brings the file in such a form that the designer does not know whether to laugh or cry. The author was once brought in an Excel poster design for the index. You have to either return the layout or bring it to mind.
So the layout. Here it is, on the screen of our designer’s monitor. Now he will quickly add the grommet margins, change the resolution, prepare a color proof.
Yes, proofing is important and absolutely necessary. Everything might look great on a monitor, but when printed, your corporate red might suddenly turn out to be carrot orange. Therefore, first, you need to print a piece, show it to the customer, and only after approval, print the entire huge banner measuring 9 by 3 meters. Color proofing is inexpensive – only some 200 rubles, but then you will not have to spend money on reprinting the entire poster. It is more expensive.
This time, thank the gophers, the customer approached the matter very responsibly, and the layout turned out to be almost perfect (that’s why it was raining with a thunderstorm in St. Petersburg the other day). We immediately sent it, the layout, that is, to print.
And this is the Roland SJ645ex printing machine that will print your banner. The solid contraption, isn’t it? Not the latest model, but hardworking, very smart, and at times capricious, like any complex technique. Requires affection and understanding.