It has been an eventful year for the event industry. The COVID-19 pandemic compelled the industry to search for an alternative in order to continue hosting events, that’s when virtual corporate event platforms stepped in. A shift of trends took place making traditional events out of the playing field and made virtual events talk of the town. However, even though our way of organizing events has changed, the main aspect stays the same that is keeping attendees engaged. Now to achieve that certain level of engagement, organizers and event planners started incorporating several innovative ideas in their events by leveraging the latest technology and simultaneously creativity.
There are almost infinite ways by which you may engage your attendees, depending on the format and type of event you are hosting. Thus, today we will be taking a look at some of the ideas which you can incorporate in your next virtual corporate event to make it more interactive and engaging. Time to get started!
Virtual Corporate Events
Virtual corporate events are events that take place on a virtual event platform and can be broadcasted throughout the world via the internet. The event may range from meetings to seminars and your attendees can attend the meeting from any part of the world.
People are still adapting to the trend of virtual events and for organizers, it may become a challenging task to keep their audience engaged throughout the event. We understand that the level of interactivity a traditional event presents, however, virtual events may also provide the same, in fact, a lot more than one can expect. This is why we have compiled a list of ideas that you can include in your virtual corporate event and make it successful without compromising on your interactivity and engagement level.
VIRTUAL CORPORATE EVENT IDEAS
Photo booths are one of the most engaging ideas for your attendees to get involved during the virtual corporate event. A photo booth complements any sort of networking or conference event authentically. It enables your attendees to have something to remember of the event you host. Be it a photo mosaic or dynamic filters that they can be used to celebrate any specific date. This develops a sense of inclusion and will manifest participants to associate with the event. It doesn’t have to be limited to still images, you can think and create out of the box to make your event look more attractive and appealing. You can also add videos or GIFs for more engagement.
Games are essentially the most important part of any event and are enjoyed by everyone irrespective of whichever age group you belong to. Induce games that encourage participation and interaction amidst attendees in an efficient manner.
A gamification tool that can create a lively and vibrant atmosphere is one of the best to attract audiences in a more accurate format. To make it more intense you can also include exciting rewards for participants who performed extremely well in the event by giving them gift hampers or coupon codes of their favorite brands. While making the gifts, keep in mind that they are relevant to the event and useful for attendees. Such competition will ensure greater participation which eventually leads to more engagement.
Incorporate built-in games or create your own set of games as per your event needs. Games like spin the wheel, crosswords, quizzes or contests can actually up the level of interaction and involvement. As you are hosting a virtual corporate event, you must aim for team games to build better working relationships with employees. Essentially your prospects will pair in teams to present their opinions and acknowledge the same, this will increase the interactivity level of your event amongst attendees as they will be dwelled in presenting their perspective to their teammates.
Interactive introductions like gamification may also help your attendees to develop a better image of the organization and motivate them to work more passionately. To sum up, in simple terms, organizers can leverage the nature of their audiences and engage them more seamlessly.
Trivia and Quiz
Keeping relevancy in mind, trivia is proven to be an interactive and effective idea to create hype in an event. An idea which not only compels your attendees to interact but also increases their overall knowledge regarding the content presented in the event. This is something that an event organizer must consider to avoid distraction among attendees.
You can introduce exciting and relevant quizzes that either surround your organization or attendees themselves. This will give you an opportunity to better understand your audience while also providing you with better event tactics in the future. Audiences may also have the opportunity to present their opinion and allow them to converse more in the event activities. Such consensual participation will ensure a high level of engagement and also uplift a sense of inclusion within attendees making them feel valued and a great place to acquire knowledge about the topic of the quiz/trivia.
An engaging idea that was very popular in traditional events can also be implemented in virtual corporate events! Traditionally it may seem that scavenger hunts are only probable to physical events, but this is not it! With the advancement of technology and new trending tools emerging our way, hosting an exciting scavenger hunt by hiding hints and clues behind certain virtual props and asking attendees to find them can really make the event look lively and exuberant. Instinctively this will encourage your attendees to take part and form teams and find the hidden item keenly. This has two key advantages:
- Your attendees will visit each area of the platform very attentively which means you can create more engagement during the event.
- This will provide detailed analytics of your audiences which will further help in accomplishing your goals effortlessly.
You can also give enticing rewards to the scavenger hunt winners such as gift hampers, wine samples, or coupon codes of the brands you are planning to invite to the event. A better way to understand what’s in your audience’s mind, you can host a pre-event survey to generate content that your audience is looking for in the market. This will help you make the event more relevant and devise a theme based on this survey. Happy Hunting!
The COVID-19 pandemic has influenced the life of many people and on top of that, the current lifestyle of working people has become significantly fast-paced. In this pursuit of success, which your attendees might be in, it is important to take a step back and meditate for mental clarity, and what better than meditation? Ask your attendees to take part in virtual meditation and yoga to get on the same page.
After such sessions, your attendees will be more focused and energized while simultaneously feeling included within the event. Small gestures towards the well-being of your attendees can go a long way in engraving a positive impression from their perspective. Such sessions can be followed by mutual virtual meetings which are emphasized on the attendees and yourself, thus bringing everyone on the same page from where you may carry forward to your event aim and objective.
Just like the above-mentioned ideas, it is always recommended to let your imagination flow and keep experimenting in your event based on your attendees’ feedback for the same. Try new ideas and execute them and understand what complements your event the best. At the end of the day, an attendee’s engagement is the primary thing that matters in any event. Hence try incorporating some of the ideas in your next virtual corporate event.
Over to You
Virtual corporate events are the new normal and just like any other event, the main aspect of virtual events is audience engagement. However, we admit that traditional in-person events bring a different level of interactivity, it is certainly not compromised in virtual events. You may incorporate some creative ideas in your virtual corporate events to make them more interactive and boost audience participation, thus eventually making them more engaging and eventually successful.
An innovative approach to achieving your goal while simultaneously acknowledging your attendee’s mental well-being is bound to make your event a success. From the host’s perspective, there can be an infinite number of creative ideas which you can implement and execute in your event depending upon the type and format of your event. We have listed some ideas to make your events more engaging. Follow the above-mentioned article to understand and know some creative virtual corporate event ideas which you may introduce to your attendees.